Mini Classic Cars - Mark I Mini (1959–1967) The End Part
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Mini Classic Cars - Mark I Mini (1959–1967) The End Part
From October 1965 the option of an Automotive Products (AP) designed four-speed automatic transmission became available. Cars fitted with this became the Mini-Matic
Slow at the outset, Mark I sales strengthened across most of the model lines in the 1960s, and production totalled 1,190,000. Sold at almost below cost, the basic Mini made very little money for its owners. However, it still did make a small profit. Ford once took a Mini away and completely dismantled it, possibly to see if they could offer an alternative. It was their opinion though, that they could not sell it at BMC's price. Ford determined that the BMC must have been losing around 30 pounds per car. BMC insisted that the way company overheads were shared out, the Mini always made money. Larger profits came from the popular De Luxe models and from optional extras such as seat belts, door mirrors, a heater and a radio, which would be considered necessities on modern cars, as well as the various "Cooper" and "Cooper S" models, to be discussed later.
Slow at the outset, Mark I sales strengthened across most of the model lines in the 1960s, and production totalled 1,190,000. Sold at almost below cost, the basic Mini made very little money for its owners. However, it still did make a small profit. Ford once took a Mini away and completely dismantled it, possibly to see if they could offer an alternative. It was their opinion though, that they could not sell it at BMC's price. Ford determined that the BMC must have been losing around 30 pounds per car. BMC insisted that the way company overheads were shared out, the Mini always made money. Larger profits came from the popular De Luxe models and from optional extras such as seat belts, door mirrors, a heater and a radio, which would be considered necessities on modern cars, as well as the various "Cooper" and "Cooper S" models, to be discussed later.
The Mini etched its place into popular culture in the 1960s with well-publicised purchases by film and music stars.
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